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Date	ArticleType
10/23/2009
Economic, Other Indicators Point to a Successful Fall Destination Campaign
Data from the Myrtle Beach Area Chamber of Commerce point to a successful fall destination campaign. The fall campaign, which ran from Aug. 24 to Oct. 18, focused primarily on television and Internet marketing. Television advertising covered 40 markets including seven markets that specifically targeted nonstop air service into Myrtle Beach. An estimated 22,773 spots, one-minute each, aired across all markets. The MBACC reports the following results for the advertising period: Unique Visitors to VisitMyrtleBeach.com: 2008: 237,575 2009: 424,663 Percent change: +78.74 Referrals to Chamber Members: 2008: 321,737 2009: 477,137 Percent change: +48.30 Lodging-Only Category Referrals: 2008: 173,733 2009: 274,408 Percent change: +57.94 Phone Calls to Chamber Call Center: 2008: 2,162 2009: 16,953 Percent change: +684.13 These figures correlate to tangible, positive outcomes locally,” said Brad Dean, MBACC president and CEO. “The Myrtle Beach International Airport had a super September, and occupancy is up at local accommodations, proving the Myrtle Beach area fared better than anticipated. This is very welcomed news in a challenging economic climate.” Horry County Department of Airports reported that nearly 63,000 people arrived at Myrtle Beach International Airport in September, an increase of 9.88 percent from the previous year and second highest September passenger month on record. Coastal Carolina University reveals an increase of 11.6 percent in lodging occupancy for the period between Aug. 23 and Oct. 3 compared to the same period last year.