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6/30/2009 |
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Myrtle Beach Area Chamber to Host 2009 Tourism Update |
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The Myrtle Beach Area Chamber of Commerce will host the 2009 Tourism Update beginning 10 a.m. July 9 at the Sheraton Myrtle Beach Convention Center Hotel (Meeting Rooms 206 and 208). The event is free and open to the public, but registration is required. To register, call (843) 916-7281 by July 6. Light refreshments will be available.
The update will present the results of the June 2009 Myrtle Beach Traveler Index highlighting the impact of recent television advertising, as well as an economic update by Coastal Carolina University.
The agenda is as follows:
Welcome: Brant Branham, chairman, 2009-2010 MBACC Board of Directors
Introduction: Ryan Swaim, chairman, 2009-2010 MBACC Marketing Council
CVB Update: Scott Schult, executive vice president of marketing, MBACC
Tourism Research: John Pelletier, chairman, Equation Research Inc.
Economic Update: Dr. Donald Schunk, research economist, BB&T Center for Economic and Community Development, and Dr. Taylor Damonte, director, Clay Brittain Jr. Center for Resort Tourism, CCU
In January 2007, the MBACC/CVB commissioned Equation Research to conduct quarterly surveys with core tracking measures to monitor attitudes and travel preferences for likely travelers to Myrtle Beach. The index has become a vital tool in providing insight into visitor awareness and perceptions of the Myrtle Beach area.
For more information, contact Wendy Bernstein at Wendy.Bernstein@VisitMyrtleBeach.com or (843) 916-7217.
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